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Crisis Commodification on Xiaohongshu (RED)
A Case Study of Haidilao’s Algorithmic Visibility in London.
About this project.
Money becomes capital only through circulation. This project applies this logic to digital platforms, arguing that economic value is not generated solely by five-star praise; negative reviews can likewise move, gain visibility, and enter commercial loops. Using London Haidilao on Xiaohongshu (RED) as a case, it asks: How do negative evaluations become part of an economic cycle?
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